Our company values form the foundation of our identity and guide our every action. We move forward every day with passion, commitment, and integrity, with the desire to create a positive and lasting impact around us.
Together,(Let's) push the limits!
ReGNR is, above all, the story of a passionate and tight-knit team, determined to write the next chapter of its history.
It is also the meeting of Bastien Barraquet, Alexandre Moal, and Mathieu Desramé, united by shared values. In August 2024, we took over a former Decathlon regional logistics site in Caen with a clear ambition: to be the benchmark logistics partner for sports and lifestyle brands.
Entrepreneurship, sport, human relations: these passions drive us and allow us to grow ReGNR with conviction and complementary strengths.
Our mission: to make logistics that transform business models simple and accessible.
We support brands in the progressive transformation of their business model towards a circular one, including product rental, repair, and second-life services.
Our vision goes further, with the integration of local production, starting with sublimation and manufacturing operations.
We are convinced of the richness of the local ecosystem and wish to open our vision to companies that share our values and possess complementary skills, which are essential to enriching our service offering.
Our vision goes further, with the integration of local production, starting with sublimation and manufacturing operations.
We are convinced of the richness of the local ecosystem and wish to open our vision to companies that share our values and possess complementary skills, which are essential to enriching our service offering.
Our values
Our team is our strength.
We are developing a role-based organization founded on taking responsibility, allowing everyone to be autonomous and take action. This enriches our roles, facilitates the management of daily challenges, and creates a collective dynamic that serves our goals and those of our clients.
The practice of multi-skilling allows our teams to respond effectively to our clients’ peak periods, thereby offering great flexibility and strengthening cohesion and collective operations.
The practice of multi-skilling allows our teams to respond effectively to our clients’ peak periods, thereby offering great flexibility and strengthening cohesion and collective operations.




















