Together,(Let's) push the limits!

ReGNR is, above all, the story of a passionate and tight-knit team, determined to write the next chapter of its history.

It is also the meeting of Bastien Barraquet, Alexandre Moal, and Mathieu Desramé, united by shared values. In August 2024, we took over a former Decathlon regional logistics site in Caen with a clear ambition: to be the benchmark logistics partner for sports and lifestyle brands.

Entrepreneurship, sport, human relations: these passions drive us and allow us to grow ReGNR with conviction and complementary strengths.

Our mission: to make logistics that transform business models simple and accessible.

We support brands in the progressive transformation of their business model towards a circular one, including product rental, repair, and second-life services.

Our vision goes further, with the integration of local production, starting with sublimation and manufacturing operations.

We are convinced of the richness of the local ecosystem and wish to open our vision to companies that share our values and possess complementary skills, which are essential to enriching our service offering.

Our values

Our company values form the foundation of our identity and guide our every action. We move forward every day with passion, commitment, and integrity, with the desire to create a positive and lasting impact around us.​​